Favorite Childhood Memory
highlights
10 + years experience in branding and visual identity with an emphasis on packaging design and development. Dedicated to bringing brands to life through great design. Live and thrive for the creative process and truly value collaborating with creatives, clients, marketing, sales and brand management teams for amazing design solutions.
experience
SR. Graphic designer
Nulo Pet Food • Austin, TX • Jun 2022 - Current
packaging designer
Thrasio • Houston, TX • Aug 2020 - May 2022
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Design & develop original ideas and concepts that answer creative briefs while being consistent with objectives and brand strategy
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Create and manage consistent visual language across multiple channels including print, digital & retail
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Collaborate with the creative & marketing team to drive and design compelling assets across all channels (packaging, print, retail, social and digital)
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Translate marketing strategies into innovative creative that stimulate targeted audiences and ensure brand goals are met
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Produce high-level, on-strategy creative solutions that meet brand standards
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Act as a liaison with Creative Director to ensure packaging artwork is delivered accurately and on-time
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Produced compelling and innovative packaging design solutions while understanding project & brand initiatives
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Created brand identities that supported and differentiated the company
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Worked with team of designers, brand managers, copywriters, legal, and cross-functional partners to develop packages from concept to production
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Worked with vendors, suppliers, and packaging engineers to create cohesive packaging/brand statements
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Communicated with supply chain counterparts to ensure quality and integrity of packaging design was maintained through printing and production
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Ensured all new packaging conformed to regulations (Country & Amazon)
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Worked with Packaging Engineer to reduce the size of packaging to help reduce FBA tiers, and COGs saving the company money
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Managed multiple large-scale projects in a fast-paced startup environment
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Developed and implemented multiple SOPs from UPC generation, compliance labels, and file naming and folder structure
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Hired and trained multiple designers and a production artist
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Trained foreign contracted team
lead brand designer
Gedney Foods • Concord, CA • Jun 2017 - Aug 2022
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Designed, developed and maintained brand identity for family of brands
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Led Art Direction for product design & development, trade shows, and marketing and sales material
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Oversaw all design projects, from concept to delivery
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Led rebranding efforts for all proprietary brands
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Designed and developed new product lines (Organic, Hot & Spicy)
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Ensured all new packaging conformed to updated FDA nutritional panel regulations
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Ideated and executed branding solutions including logos, color schemes, and graphic themes for new and existing lines
Lead designer
Merge Products • Concord, CA • Mar 2016 - Aug 2022
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Designed, developed and maintained brand identity for multiple brands
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Led Art Direction for product design & development, trade shows, and marketing and sales material
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Designed branding and marketing materials that adhered to created brand standards (packaging, brochures. catalogs, sell sheets, print collateral, POS Displays, trade show booths)
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Conceptualized and designed packaging and products for the development of new brands
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Handled multiple projects with various and fluctuating priority levels and short deadlines simultaneously
SKILLS
adobe
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Illustrator
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Photoshop
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InDesign
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Acrobat
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Slides
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SketchUP
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Drive
asset
mgmt
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Bynder
project
mgmt
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Monday
UPC
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Batender